we are here to
connect you with
the wealthiest
generation
Why this matters
01
They currently wield Â
$15 trillion in global spending power. Let that sink in.
Source: WEF
02
The 50+ control a massive 70% of disposable income, yet a mere 10% of marketing budgets come their way.Â
Source: ML
03
And here’s the really big one… 86% of Millennials say that their parents influence their purchases.
Source: NRF
our audience
These are the Seasoned Achievers: a sophisticated, diverse, accomplished, and lively people with significant economic influence and diverse interests. This group is not just living longer but doing so purposefully, still curious, happy to learn new things, explore and contribute. They are digitally engaged and financially savvy. They value honesty, relationships and quality of life with meaningful experiences.
The Architects of Our World
They’ve built businesses, contributed to the success of enterprises, loved, raised families, survived in adversity, and shaped the very culture we live in. These are the original influencers, the pioneers, and lifelong explorers who continue to lead, inspire and contribute.
A Powerful Economic Force
They control significant wealthÂ
and spending power, yet they are often overlooked, under estimated or misrepresented by marketers.
Achievers Not Defined by Age
Vibrant, curious, and ready to embrace the new… they’re redefining what it means to be 50+. And not being defined by it!
Crave Authenticity & Relevance
They want to see themselves reflected in advertising that
speaks to their experiences,
values, and aspirations.
Perpetually Blooming and Evolving
They are embracing new technologies, exploring new passions, and living life to the fullest with healthier lifestyles and sharper minds.
OUR TECHNOLOGY
BABLE™ brings the affluent 50+ ... the world’s most valuable audience ... into the room so marketers can speak with them directly, hear what matters, and refine how they communicate in real time.
Behind it sits the most ambitious decoding of Seasoned Achievers™ ever conducted: a global programme led by TRYBES Agency across seven markets, with more to come. The result is a depth of cultural, commercial, and behavioural intelligence that no other platform can offer.
our approach
We target the 50+ audience, recognising their wealth, influence, and under representation in marketing. Our value creation model leverages deep audience insights, innovative technology, and authentic storytelling to create meaningful connections between brands and this dynamic demographic.
OUTCOMES
For Clients:
-
Focused, relevant communication with this much misunderstood audience.
-
Increased customer loyalty and acquisition in the 50+ market.
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Enhanced brand equity and differentiation through authentic storytelling.
For the 50+ Audience:
-
Representation that reflects their values and aspirations.
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Products and services that align with their needs and desires.
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A sense of connection and respect from brands.
For Society:
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Breaking age stereotypes in advertising.
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Highlighting the contributions of the 50+ demographic.
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Fostering intergenerational understanding and collaboration.
our team
Brilliant & Bloom has just arrived on the scene, but it is brought to you by a team of seasoned practitioners, with decades of experience with this 'far from niche' audience. We are not here as another marketing agency. We are here to successfully connect you with this very specific and valuable audience; the Seasoned Achievers.
Dev Gadgil
Technology
“I see algorithms where others see chaos … turning data into decisions.”
Mark Watkins
Business
“In Bali, on 28th March 2024, I had the epiphany to launch an agency that understands and celebrates Seasoned Achievers. And to unite talented individuals who'd love working together with the same purpose.”
Mickie French Clients
"I unlock opportunities by connecting the right people with powerful ideas and insights, always with energy, curiosity, and a touch of fun."
Peter Moss
Communications
“I connect the dots …whatever those dots may be.”