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we are here to
connect you with
the wealthiest
generation

Why this matters

01

They currently wield  
$15 trillion in global spending power. Let that sink in.

Source: WEF

02

The 50+ control a massive 70% of disposable income, yet a mere 10% of marketing budgets come their way. 

Source: ML

03

And here’s the really big one… 86% of Millennials say that their parents influence their purchases.

Source: NRF

our audience

These are the Seasoned Achievers: a sophisticated, diverse, accomplished, and lively people with significant economic influence and diverse interests. This group is not just living longer but doing so purposefully, still curious, happy to learn new things, explore and contribute. They are digitally engaged and financially savvy. They value honesty, relationships and quality of life with meaningful experiences.

The Architects of Our World

They’ve built businesses, contributed to the success of enterprises, loved, raised families, survived in adversity, and shaped the very culture we live in. These are the original influencers, the pioneers, and lifelong explorers who continue to lead, inspire and contribute.

Seasoned Achievers
Architects of our world

A Powerful Economic Force

They control significant wealth 
and spending power, yet they are often overlooked, under estimated or misrepresented by marketers.

Achievers Not Defined by Age

Vibrant, curious, and ready to embrace the new… they’re redefining what it means to be 50+. And not being defined by it!

Seasoned Achievers
Seasoned Achievers
Crave Authenticity & Relevance

They want to see themselves reflected in advertising that 
speaks to their experiences, 
values, and aspirations.
Perpetually Blooming and Evolving
 
They are embracing new technologies, exploring new passions, and living life to the fullest with healthier lifestyles and sharper minds.
Always blooming

our engine

The BABLE (Brilliant & Bloom Learning Engine) intelligence platform powers everything we do. It combines insights from our bespoke vertical LLM with a remarkable network of specialists who don't just understand our 50+ achiever audience – they are the audience.

 

From creatives to tech innovators, cultural experts to business leaders, we curate the perfect team for each unique brief, ensuring authentic connections with the wealthiest generation.

BABLE B&B Learning Engine

our approach

We target the 50+ audience, recognising their wealth, influence, and under representation in marketing. Our value creation model leverages deep audience insights, innovative technology, and authentic storytelling to create meaningful connections between brands and this dynamic demographic.

INPUTS

  • Audience Insights: Data and research on the 50+ demographic, focusing on behaviours, values, influences and spending habits.

  • Bespoke Technology: Tools like BABLE integrate AI and human expertise to generate actionable insights.

  • Creative Talent: Specialists who belong to (or deeply understand) the 50+ audience, ensuring authentic messaging.

  • Client Resources: Brand assets, goals, and market positioning provided by clients.

  • Cultural Expertise: Knowledge of societal trends and preferences to ensure campaigns resonate.

PROCESSES

  • Research and Insight Generation: BABLE aggregates data from proprietary studies, market research, and cultural analysis to build a deep understanding of the audience.

  • Collaborative Ideation: Co-creation sessions with brands and subject matter experts to design campaigns that reflect authentic experiences and values.

  • Creative Development: Crafting multi-platform content (digital, print, video) that engages the 50+ audience emotionally and cognitively.

  • Iterative Feedback Loops: Performance monitoring and optimization of campaigns based on audience engagement metrics.

OUTPUTS

  • Tailored Campaigns: Advertising that resonates with the 50+ demographic by reflecting their aspirations, achievements, and ongoing growth.

  • Brand Relevance: Helping brands stay relevant to an audience that values authenticity and meaningful connections.

  • Multi-Channel Reach: Campaigns that leverage digital platforms, traditional media, and experiential events to engage the audience wherever they are.

OUTCOMES

For Clients:

  • Increased customer loyalty and acquisition in the 50+ market.

  • Enhanced brand equity and differentiation through authentic storytelling.

  • Higher ROI from targeted, data-driven campaigns.

 

For the 50+ Audience:

  • Representation in media that reflects their values and aspirations.

  • Products and services that align with their needs and desires.

  • A sense of connection and respect from brands.

 

For Society:

  • Breaking age stereotypes in advertising.

  • Highlighting the contributions of the 50+ demographic.

  • Fostering intergenerational understanding and collaboration.

our team

Brilliant & Bloom has just arrived on the scene, but it is brought to you by a team of seasoned practitioners, with decades of experience with this 'far from niche' audience. We are not here as another marketing agency. We are here to successfully connect you with this very specific and valuable audience; the Seasoned Achievers.

Dev Gavial CTO

Dev Gadgil
CTO

  • Dev Gadgil

“I see algorithms where others see chaos … turning data into decisions.”

Mark Watkins

Mark Watkins
CEO

  • Mark Watkins

“In Bali, on 28th March 2024, I had the epiphany to launch an agency that understands and celebrates Seasoned Achievers. And to unite talented individuals who'd love working together with the same purpose.”

Aisla Wakley

Ailsa Wakley
COO

  • Ailsa Wakley

“I love the challenge of turning briefs into reality; the bringing together of people, resources and ideas. The buzz of making stuff happen.”

Peter Moss

Peter Moss
CCO

  • Peter Moss

“I connect the dots …whatever those dots may be.”

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