Seasoned to Perfection

It’s time to raise a glass to an often-overlooked, yet undeniably discerning audience: Seasoned Achievers. While restaurants scramble to woo millennials with matcha lattes and Gen Z with photogenic poke bowls, they’re missing a trick—those with the refined palate and the bank balance to indulge in fine dining as it’s meant to be.

Let’s talk turkey (or perhaps caviar). According to AARP, the 50+ demographic in the US controls a staggering 70% of disposable income, yet only a paltry 5% of marketing budgets are aimed their way. If that’s not enough to chew on, the Federal Reserve informs us that households aged 55+ hold a juicy 73% of the nation’s wealth. For restaurateurs, the opportunity is practically screaming “bon appétit!” Yet so many seem to be fiddling with fusion tacos while Rome burns.

Seasoned Palates: More Food for Thought

This is not your average group of diners. These are culinary sophisticates who know their foie gras from their frangipane. The International Longevity Centre UK points out that those over 50 command 69% of UK household wealth, while BCG research shows they make up half of all luxury market spending. Translation: they’re not just eating out—they’re curating extraordinary dining experiences.

The Untapped Table

From master blenders to winemakers and sommeliers, those in the know see a clientele that values more than just a decent meal. It’s about provenance, quality, and a story behind the dish. In simple terms, these diners want excellence on every plate and in every glass.

Globally, the World Economic Forum predicts this demographic’s spending will hit a delicious $15 trillion by 2024. And here’s the proverbial wafer thin mint—they’re not just following food trends; they’re setting them.

Brilliant & Bloom would take great pleasure connecting fine dining with fine diners via a unique pairing of humanity and technology.

If you’d like them at your table, get in touch with us.