Luxury fashion is missing a trick. While brands eagerly chase the youth market, they’re ignoring the crowd with both the funds and the taste for true luxury: the affluent 50+ set. An audience we call the Seasoned Achievers.
Let’s talk numbers. The Federal Reserve tells us that those aged 55 and over hold a rather dazzling 72% of the wealth in the US. Yet the fashion industry is focused on youth. By 2025, however, over-50s are expected to drive nearly half of the growth in fashion spending globally (The State of Fashion 2025). The shift is clear; the message, less so.
Seasoned Style: A Market of Connoisseurs
Seasoned Achievers aren’t just any demographic; these are the tastemakers who’ve been refining their style for decades. They appreciate craftsmanship, quality, and elegance over passing fads. Research confirms they’re more loyal to brands than their younger counterparts—just 33% of over-50s are keen to shop around, compared to 50% of Gen-Z. And while younger folks are tightening their belts, our seasoned fashionistas remain steadfast, investing in style with an admirable calm.
The Untapped Market
Yet, despite controlling 70% of disposable income, only 5% of ads target adults over 50.Meanwhile, brands like Uniqlo have caught on, delivering timeless pieces that aren’t obsessed with age. Their LifeWear collection saw an 11.8% revenue boost—proving that style really doesn’t have a sell-by date.
By 2025, the 50+ demographic will account for half of luxury market spending. Here at Brilliant & Bloom, we understand this market deeply. Combining AI insights with a touch of human artistry, we help brands connect with those who not only appreciate, but can actually afford, the finer things in life.
So, shall we explore the future of luxury, together?